Chocolate from Villajoyosa

A few kilometers just outside Benidorm you can find the authentic village of Villajoyosa, also known as the chocolate village. In the 18th century, they started with the import of the cocoa plant from Ecuador and Venezuela. The Valor chocolate brand is now very famous and available worldwide. Valor has been making chocolate since 1881.

The chocolate factory has its own museum. The Museo del Chocolate is open every day except on  Sundays. In the museum, you can learn everything there is to know about chocolate, the production process, and the long history of the chocolate factory. A tour lasts about an hour.

Picture courtesy of Valor

Would you rather not leave Benidorm to enjoy the Valor chocolate? No problem, Valor also has a chocolate shop and bar in Benidorm. The specialty here is the churros with hot chocolate. This is something typical of Villajoyosa and the whole of Costa Blanca.