Rainbow Benidorm

If you’ve ever wandered through the Rincón de Loix area of Benidorm and felt a sudden craving for something more "authentic" than a standard souvenir shop, you likely stumbled upon Mercaloix. While Benidorm is famous for its towering skyscrapers and golden beaches, Mercaloix offers a slice of local life mixed with the eclectic charm of an international bazaar. Picture by Harry Fabel A brief history: From local hub to tourist landmark Mercaloix (often referred to by locals and regulars as the "Indoor Market") has been a staple of the Benidorm community for decades. Established to serve both the growing expat population and the seasonal tourists, it bridged the gap between a traditional Spanish *mercado* and a modern shopping arcade. Over the years, it has evolved from a simple collection of food stalls into a vibrant micro-economy . It survived the rapid modernization of the city by maintaining a "neighborhood" feel—where shopkeepers know their regulars by ...

Benidorm often gets a reputation for just being "Little England," but if you look past the neon lights and all-day breakfasts, you’ll find a city that offers a surprising mix of natural beauty, high-octane thrills, and traditional Spanish charm. Whether you’re there for the nightlife or the Mediterranean sun, here are the 10 must-visit spots  in and around Benidorm. Picture by Harry Fabel 1. El Balcón del Mediterráneo This is the iconic "Castle Viewpoint" that separates the two main beaches. With its white stone balustrades and checkerboard tiles, it offers the best panoramic views of the skyline and the sea. It’s the perfect spot for sunset photos. 2. The Old Town (Casco Antiguo) Escape the skyscrapers and wander through narrow, cobblestone streets. This area is packed with character, boutique shops, and the famous Tapas Alley  (Calle Santo Domingo), where you can hop from bar to bar enjoying authentic Spanish snacks. 3. Levante & Poniente Beaches Levante: The...