Mercaloix indoor market: Benidorms hidden treasure

If you’ve ever wandered through the Rincón de Loix area of Benidorm and felt a sudden craving for something more "authentic" than a standard souvenir shop, you likely stumbled upon Mercaloix.

While Benidorm is famous for its towering skyscrapers and golden beaches, Mercaloix offers a slice of local life mixed with the eclectic charm of an international bazaar.

Picture by Harry Fabel

A brief history: From local hub to tourist landmark

Mercaloix (often referred to by locals and regulars as the "Indoor Market") has been a staple of the Benidorm community for decades. Established to serve both the growing expat population and the seasonal tourists, it bridged the gap between a traditional Spanish *mercado* and a modern shopping arcade.

Over the years, it has evolved from a simple collection of food stalls into a vibrant micro-economy. It survived the rapid modernization of the city by maintaining a "neighborhood" feel—where shopkeepers know their regulars by name, and the prices remain competitive compared to the flashy beachfront boutiques.

What you can find: Endless possibilities

Mercaloix is a maze of small independent stalls, making it the perfect place for a "treasure hunt." Here is a breakdown of what to expect:

Why visit?

The Atmosphere: It’s a sensory experience. The smell of fresh ham (jamón) mingles with the scent of leather goods and brewing coffee.

The Prices: It is widely considered one of the most affordable places in the Levante area for essentials and gifts.

The Climate: Since it is entirely indoors and air-conditioned, it serves as a perfect escape from the scorching Mediterranean midday sun.

Local Tip: Mercaloix is particularly popular in the mornings. If you want to grab the freshest produce or a quiet coffee, try to arrive before 11:00 AM.


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